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Back to Blogging… Will it Stick?

So I’m diving back into blogging. My longest stint as a blogger was for a few months while Brian Fioca and I were working on Jobby. My blogging efforts there were pretty pragmatic and business-centric. My reasons were limited to communicating to users (to let them know that we were frantically responding to their feature requests) and gunning for press/attention with a bit of blatant link...

Honest Content

In the web 2.0 world, user-generated content is king. Blogs, Forums, YouTube, Flickr– all have armies of users who are giving away content (some of which is actually compelling). Regardless of the poor signal-to-noise ratio in user-generated content, it’s certainly turning marketing on its ear. It’s no longer what you (or your high-priced advertising firm) say about your product or company– it’s...

Jobs Space is Sexy

One of the things that always strikes me about the jobs space is that most people think it’s decidedly unsexy when compared to the other “Web 2.0″ stuff that’s going on. It isn’t photosharing, it isn’t social bookmarking, and it isn’t an AJAX-infested online office suite, so why would someone want to be involved? I myself got involved in the jobs space because I saw a business need that wasn’t...