CategorySEO

Why You’re Going to Hire the Wrong Designer

“We are not UI experts but do know when we see a good design.” I saw this on a mailing list I occasionally read, in a post where a company was looking to hire their first design employee/contractor. I think it’s a big part of why hiring designers is a process that often ends in failure: because most people who aren’t UI experts (heck, most UI experts fall into this camp as...

Startups: Launch Early, but Launch Small?

One of the recent YCombinator dinners that we attended featured Joe Kraus (who founded Excite and then later JotSpot, which sold to Google). Like all YC guests, Joe had piles of startup wisdom… One of the things that stuck out to me (which I’d never heard much) was when he said, “when we launched JotSpot in beta, we launched it to too many people.” Huh? Too many users...

Interaction with WordPress Customer Service… Not so fun.

I’ve been running WordPress for this blog since the beginning. It’s a great platform. I’ve officially been drinking the Kool-Aid. I tell my friends about it. I heard Matt Mullenweg speak (at SXSW last year) and I rave about that. So when it made sense for us to spin up a little blog for RescueTime (my fledgeling time management software business), WordPress got the nod. Rather...

Google eating their own SEO dogfood?

Absolutely priceless. Someone took the time to show us what Google.com would look like if they had to care about SEO. Let’s face it– Google’s search algorithms rock. No search engine has succeeded in creating a system where publishers are incentivized to create high quality content. You can take the high road, and just focus on high quality content and fabulous usability...

Everything is Linkbait

First off, for those of you who haven’t been exposed to the phrase yet, here is WikiPedia’s take on LinkBait. The definition doesn’t feel complete to me. I’d probably add a bit of language along the lines of “baits users to bookmark the link” (because many social bookmarking sites convey “SEO link juice”) as well as a bit of language along the lines...

FINALLY… Google offers a “Business Edition” Site Search Product

For many years as a consultant, when a small business said they wanted a site search engine, I was flummoxed. The best site search option was clearly Google, but it was ugly (you had very little control over the appearance of the search results) and, of course, laden with text ads. I generally settled with a premier version of Atomz, but the quality of the search was fairly mediocre. I’m...

Speaking tomorrow night at SeattleTechStartups Meetup

Tomorrow evening I’ll be speaking at the SeattleTechStartups meetup (starts at 6pm– click the link for details). The topic will be “Bootstrap Marketing for Web Startups: SEO, SMM, and Viral Marketing“. For the uninitiated, that’s Search Engine Optimization, Social Media Marketing, and Viral Marketing. If anyone has anything in particular they want me to chat about...

The SEO marketing factor that no one talks about

Just read a great piece on Small Business Hub about SEO entitled Stopping The Google AdWords Morphine Drip: How We Saved $183 Last Week. These guys echo a sentiment that I’ve been expressing for a long time (and just posted about a few weeks ago)… Investment in SEO is virtually ALWAYS better than investment in Adwords/PPC. Mike’s article boils it down beautifully. The search...

Search Engine Marketing and Instant Gratification

Human beings are pretty hardwired for instant gratification. We’d all be healthier and happier if we went to the gym regularly, ate right, brushed our teeth, went to the dentist, avoided overexposure to the sun, etc. Instead, we sit in front of the TV because it’s easy and entertaining. We eat fattening food because it tastes damn good. To search engine marketing equivalent to sitting...

Bargh! Battling a guy who is trying for the world record for sleep deprivation

I am a big proponent of SEO (Search Engine Optimization) at Jobster… I find the elusiveness of it exciting and the economies of scale interesting. Anyhoo, I’ve always tried to “own” the search phrase “Tony Wright” in search engines. I have a big leg up (owning the tonywright.com domain), but I have some stiff competition. My arch-nemisis is a UK politician who...