Work

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While the work below is largely visual in nature, my involvement generally includes everything from product leadership to boots-on-the-ground work. Below are a few examples of the work I’ve done over the past 6 years or so.

Cubeduel (side project)

What I did: Visual & UX design, front-end work (xhtml, css, js), viral flows, wrote copy, PR, A/B testing

Cubeduel was a project that I did with Adam Doppelt (previously co-founder of UrbanSpoon). Using the LinkedIn API, Cubeduel creates a list of your coworkers for you to “duel”, answering just one simple question: “Who would you rather work with?”. I optimized the design to maximize virality and engagement– we wanted users voting a LOT and inviting coworkers to play the game.

The results were outstanding. In a bit over a week, we had over a million votes in the system. 27% of users voted more than 100 times… Many users voted over 1,000 times! The site was covered on TechCrunch, Mashable, ReadWriteWeb, ABCNews, and more.

TouchBase Calendar (side project)

What I did: iOS wireframes, mockups, landing page, etc.

Calendars on mobile devices are really just shrunk down versions of their desktop counterparts… And that’s silly. You’re holding a device in your hand that is both a communication device and a GPS– the calendar UX should reflect the needs of the mobile user. Specifically, if should be trivial to notify meeting participants that you’re running late, get a sense of how far away you are from a meeting, etc. How many times have you found yourself frantically finding a contact and tapping out a message at a red light when you’re running a few minutes late? Touchbase scratches that itch.

Hark.com (consulting/advising)

What I did: Logo refresh, visual re-skin of the site and flash player, front-end work (xhtml, css, js), marketing strategy and implementation (social & SEO)

Hark (backed by RedPoint Ventures) is an online audio platform– think YouTube for Audio. They’d been growing like a weed but wanted to step on the gas by expanding their SEO footprint and social sharing on Twitter & Facebook… While navigating a domain name change from their old name (Entertonement.com). I helped out with some fast/tactical redesign, and helping guide through the rocky SEO waters of a domain change. Social sharing is now up 300%+ from before the redesign and the site (after a few weeks of recovery time) is performing better in Google than ever before.

Caravan (side project)

What I did: Visual & UX design, front-end coding (xhtml, css, js), wrote copy, PR

Caravan was an experimental effort in the daily deal space. The core idea we wanted to experiment with was to see what happened when you tied savings more directly to sharing via Twitter & Facebook. Contests like “Retweet this for a chance to win an iPad!” are huge. What would happened if you allowed merchants to run campaigns that effectively said, “Retweet this to unlock 80% off of X?”

The results with our pilot customers were pretty encouraging, but in the end we felt that the idea wasn’t defensible in such a heavily funded arena. We sold the technology to ValueVine later that summer.

RescueTime.com (Founder, 2007 – 2010)

What I did: Product leadership, design, fundraising, PR, SEO, customer support… You name it!

RescueTime (backed by True Ventures and Y Combinator) is a tool that helps businesses and individuals understand how they spend their time and attention (without any data entry)… I helped lead the company from the napkin-idea phase to profitability and recently handed over the CEO chair to one of my excellent co-founders. In my 3 year journey, I was interviewed live on CNBC & Fox Business, got us mentioned in a front-page article in the New York Times, Spoke at the Web 2.0 Conference. The company continues to grow and thrive, with thousands of signups every single day without a single penny being spent on sales or marketing.

Jobby(Founder, 2006)

What I did: Product leadership, design, PR, SEO, customer support… You name it!

Jobby was a side-project-turned-full-time-startup to help me sort and search through inbound resumes at my previous company (a 20ish person consulting firm in sunny Anchorage, Alaska). Mike Arrington of TechCrunch said the following about Jobby: “Anyone building a new web company with search features should take a look and consider, cough, copying their interface. It’s really exceptional.”
Later that year, we sold it to Jobster.com, a heavily funded startup in Seattle. There I led various consumer effort for the span of 1 year.

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